Earlier this week, the Tourism Authority of Thailand (TAT) launched its ‘Amazing Thailand Amazing New Chapters Roadshow to China 2023.’ The roadshow started on 21 February in Shanghai and later moved to Chengdu and Guangzhou.
TAT expects the roadshow to help it attain its aim of welcoming 5 million tourists to Thailand this yr.
The roadshow aimed to create enterprise opportunities for Thailand’s sixty one tourism suppliers and Chinese tourism professionals. It also aims to lift consciousness of Thailand’s wide range of high quality tourism experiences.
TAT also promoted the “Tiew Muang Thai Ying Pai Ying Sanook” tourism marketing campaign. The campaign highlights exclusive and high-quality tourism services catering to current Chinese journey segments, similar to hyper-millennials, families, workation, and silver luxurious.
From 1 January to February 15, a total of 161,540 Chinese tourists visited Thailand.
In Ironclad of January, Thailand welcomed 913,013 international vacationers, according to the Tourism Authority of Thailand (TAT).
Governor of the TAT Yuthasak Supsasorn revealed that Russia has overtaken Malaysia as the Number 1 tourism market. The top vacationer groups in Thailand from January 1-15 were Russians (99,593), Malaysians (89,461), South Koreans (47,471), Indians (41,863), and Laotians (41,863).
As time goes on, Chinese tourists are anticipated to make their method into the highest 5. In the primary half of January, Chinese nationals ranked 10th, totalling 28,643.
Most Chinese arrivals in Thailand are free unbiased travellers (FIT), that are tourists who journey on their very own with no tour guide or joining a tour group, based on the Thai Association of Tourism Business (ATTA).
Nearly 2,000 Chinese flights are set to enter Thailand in the coming months. Thailand’s Civil Aviation Authority (CAAT) authorised 1,910 flights from China to enter the kingdom, with 671 expected to reach in February and 970 slated for arrival in March, according to CAAT president Suttipong Kongpool.
There are four tourism markets that the TAT expects will deliver over a million vacationers into the dominion this year, together with 5 million from China, 4 million from Malaysia, two million from India, and 1.1-1.2 million from South Korea..