Suntory PepsiCo Beverage (Thailand) will swap to 100% recycled plastic for its 550ml Pepsi bottles, anticipated to enter the market later this month, beneath the campaign “Appreciate Fizz: Dare to Change the World.”
PepsiCo joined forces with Chulalongkorn University and ENVICCO Co., Ltd. to launch the venture, “Pepsi Recycled PET Bottle Campaign.” Pepsi will be the first carbonated drink model to use one hundred pc recycled plastic bottles in Thailand.
The bottles will be made from rPET (recycled polyethene terephthalate) produced by PET bottle producer Envicco Ltd.
Initially, 550 millilitre bottles of Pepsi and Pepsi No Sugar will swap to recycled plastic and the relaxation of the company’s merchandise will comply with swimsuit.
Chief Marketing Officer of Suntory PepsiCo Beverage (Thailand), Anawat Sangkhasup, said…
“In the previous, Pepsi Thailand has been continually committed to delivering delicious, fizzy and refreshing flavours for every moment of fun for Thai shoppers via the popular merchandise Pepsi and Pepsi No Sugar.
“This 12 months we are proud to announce our readiness to make use of 100% recycled plastic bottles – the primary soft drink in the market to do so.
“ First : Dare to Change the World” aims to awaken the ‘green power style’ in young individuals who care about the surroundings.
“Thailand’s Ministry of Public Health permits using rPET bottles to be reused safely as beverage packaging in accordance with security requirements set by the FDA.
“We will launch Pepsi and Pepsi No Sugar 550ml first this April earlier than launching other products packaged in recycled plastic like TEA+ Oolong tea.
“The packaging has been up to date to say ‘Pepsi 100% Recycled’ to inform prospects of the swap to rPET bottles.”
As part of the campaign, PET bottle bins might be set up round Siam Square to “encourage younger people to pay extra consideration to the problem of plastic waste.” The collected PET bottles shall be used for a “surprise event” later this yr..