Elements lent her support to the Tourism Authority of Thailand (TAT) on the ITB Berlin 2023 event. The event marks the official launch of the ‘Visit Thailand Year 2023: Amazing New Chapters’ marketing campaign, which goals to advertise sustainable and accountable tourism in Thailand, specializing in meaningful travel experiences.
Princess Ubolratana graced the Thailand Stand on Tuesday, demonstrating her Thai potpourri and natural compress skills to a captivated viewers. These actions align with the tourism path that emphasises the promotion of health and wellness segments for European travellers.
Led by the TAT, the Thai delegation to the occasion mixed 70 tourism sellers from Thailand, predominantly motels and resorts, with one health provider, Bumrungrad Hospital. The southern region accounted for the biggest number of sellers (47%), reflecting the preference of the European marketplace for seashore holidays. Meanwhile, 35% of sellers hailed from Bangkok, 11% from the central region, and 7% from the east, which is an emerging island destination for the German market.
Overall, the ITB Berlin 2023 event supplied an excellent alternative for Thailand to showcase its dedication to responsible and sustainable tourism, as well as to promote its various range of destinations and experiences to the European market.
Yuthasak Supasorn, TAT Governor, said…
“TAT is at present developing sustainable tourism targets according to the sustainable improvement targets of the United Nations, which will help drive the whole Thai tourism trade to place sustainability into apply. There might be a sustainable tourism acceleration score system that certifies vacationer businesses within the area of tourism sustainability. Businesses which might be able to comply with a variety of objectives will attain a corresponding amount of stars.”
The Thailand Stand took centre stage at the ITB Berlin 2023 trade present. This year’s event marked the 56th version of the present and the first in-person staging since the pandemic. Thailand is leveraging its 5Fs soft-power foundations of Food, Film, Fashion, Festivals, and Fighting to advertise its tourism industry.
The stand has been decorated with reused materials from the earlier commerce occasion, and participating sellers must meet certain criteria displaying they’ve sustainable, responsible, or environmental activities in place. These activities include recycling, water conservation/efficiency, assist of local communities, and other eco-sustainable practices.
The TAT info counter on the stand emphasizes sustainable and responsible tourism, highlighting major and rising locations together with natural and cultural attractions. The stand also options demonstration workshops, together with mixing essential oils for therapeutic massage, massage to relieve workplace syndrome, and rest therapeutic massage.
Buyers from emerging markets in Europe, including the Czech Republic, Poland, Romania, and Hungary, met with Thai sellers on the Thailand Mini Mart to replace themselves on Thai tourism services and products. This was adopted by the Thailand Mini Mart Happy Hour, a extra casual and social alternative for networking.
The TAT this year is anticipating to welcome round six million arrivals from the general European market in 2023, generating 407 billion baht.
With its sustainable and responsible method, Thailand is well-positioned to continue to attract visitors whereas preserving its natural magnificence and cultural heritage for generations to come back..