Thai retailer proprietor calls for 102 million baht in trade mark dispute over #Pangcha

A recent commerce mark dispute involving the trending hashtag #Pangcha has drawn nationwide attention. The dispute arose when a popular retailer sued smaller retailers for using the name Pangcha, claiming it violated their trade mark and demanding 102 million baht in damages.
In response to the controversy, Kanchai disclosed during an afternoon discuss show that Pangcha originated his establishment, Ice Monster. He claimed to be the first in Thailand to introduce this sort of finely shaved ice, having acquired the rights from the Philippines underneath the name Ice Monster.
Just three months after opening, Kanchai’s Ice Monster confronted authorized motion from one other establishment, Monster Ice Cream. The latter had registered the English word Monster and prohibiteaboutelation to promoting shaved ice, ice cream and beverages. Well respected between the two logos led the aggrieved get together to claim substantial damages and demand the disposal of all their cups.
Consequently, Kanchai determined to buy the rights to the phrase Monster and allowed everyone to use it freely. He clarified that he was not grandstanding, however believed sure matters needed to be resolved.
The Ice Monster franchise, first launched in Thailand in 2006, was renowned because the pioneer of finely shaved ice within the country. The novelty lay within the exceptionally fine ice, similar to snowflakes, topped with seasonal fruits and served with a proprietary syrup acquired from the Philippines. Later, Kanchai was removed from his partnership with out notice, resulting in a significant lawsuit.
However, netizens unanimously expressed their want for Kanchai to bring back Ice Monster..